My passion for visual merchandising with American Eagle began as a Merchandising Team Lead in Vacaville. Learning the brand filters and floorset lifecycle—and experiencing the impact of a freshly executed floorset—sparked a lasting enthusiasm for visual storytelling.

Through strong business acumen and intentional decision-making, I’ve been able to balance creative merchandising with commercial results. By leveraging the Visual Merchandising Assessment, I’ve coached not only my own team but also teams across the district, empowering them to think like business owners and take ownership of their visual execution.